Travel Alberta Ready Rebrand


-40°C in the snow capped peaks, to +40°C in the prehistoric Badlands. Nearly eight months on the road in Alberta.

Earlier last year, Mike Seehagel was selected as the lead photographer for the complete rebrand of Travel Alberta – a leader in Canadian tourism. The look and feel of the brand
was based around Mike's visual direction as a photographer, and as a result, he was tasked with capturing all hero imagery related to the campaign. In tandem with
Sherpa Cinema, production spanned nearly eight months photographing the provinces top features and creating
signature "Ready" moments paramount to Travel Alberta's new direction.   

Commissioned by Travel Alberta + Critical Mass with Sherpas Cinema


Client: Travel Alberta
Agency: Critical Mass
Creative Director: Christiaan Welzel / Critical Mass
Photographer: Mike Seehagel
Video: Sherpas Cinema
Director: Scott Malo / Critical Mass
Camera: Leo Hoorn
Audio: Six Degrees


Behind the Scenes