TRAVEL ALBERTA READY REBRAND


-40°C in the snow capped peaks, to +40°C in the prehistoric Badlands. Nearly eight months on the road in Alberta.

Earlier last year, Mike Seehagel was selected as the lead photographer for the complete rebrand of Travel Alberta – a leader in Canadian tourism. The look and feel of the brand
was based around Mike's visual direction as a photographer, and as a result, he was tasked with capturing all hero imagery related to the campaign. In tandem with
Sherpa Cinema, production spanned nearly eight months photographing the provinces top features and creating
signature "Ready" moments paramount to Travel Alberta's new direction.   

Commissioned by Travel Alberta + Critical Mass

Line Producer: Roland Eksteins, Amanda Duke
Director of Photography: Leo Hoorn
Second Unit: Eric Crosland, Jake Dyson, Dave Mossop
First AC:  Clay Mitchell
Editorial: Saints
Editor: Mark Paiva
Assistant Editor: Michael Ofori-Attah
Colourist: Wade Odlum
Flame Artist: Ernest Mordak

Client: Travel Alberta
Agency: Critical Mass
Photographer: Mike Seehagel
Agency Producer: Evonna Sweis
Art Director: Jordan Natyshen
Creative Director: Christiaan Welzel
Production House: Sherpa Cinema / Critical Mass Studio
Director: Scott Malo
Executive Producer: Alissa Hansen
Producer: Malcolm Sangster